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Artists and creative industries confront AI questions at UNESCO congress

UNESCO’s October 27 programme brings music, film, publishing and technology voices together in Paris to discuss creativity, rights and the discovery of cultural work.

UNESCO headquarters in Paris, photographed before the October 2026 congress. Background venue photograph, not a photograph of today’s speakers or proceedings.
UNESCO headquarters in Paris, photographed before the October 2026 congress. Background venue photograph, not a photograph of today’s speakers or proceedings. Image credit, Alf van Beem, CC0. Image source, Reuse terms.

UNESCO’s October 27 international congress in Paris places artificial intelligence and cultural expression on the same agenda. The organisation’s published programme brings together artists, industry representatives, researchers, civil society and technology companies at its headquarters, with a webcast advertised for remote audiences. The event is organised within the framework of the convention on the diversity of cultural expressions.

The programme names musician Jean Michel Jarre among the keynote speakers and includes discussions of human creation and synthetic production, systems that respect rights, and how audiences discover varied cultural content. Listed participants include representatives from music organisations, filmmaking, publishing, Microsoft and Ubisoft. These are scheduled roles in the organiser’s programme, rather than independently verified accounts of what every speaker ultimately said.

For entertainment workers, the agenda connects the making of a work with ownership, compensation and whether audiences can find it. Those issues are related but require different policy and commercial answers. This report draws on the event documentation and does not claim that the congress has adopted new law, settled copyright disputes or reached a binding industry agreement. The venue photograph predates today’s gathering.